By running data driven campaigns and unifying messaging across industry and government, Brand USA positions the United States as a premier global destination while providing up to date visa and entry information.
Brand USA markets the U.S. to global travelers worldwide, bringing in millions of additional international visitors each year—at zero cost to taxpayers.
This legislation will fully fund Brand USA to promote the United States as an international travel destination ahead of several significant events hosted in the U.S., including the 250 th anniversary of America’s independence, the FIFA World Cup, and the 2028 Olympic games.
Brand USA is the United States’ destination marketing organization with a mission to fuel the U.S. economy by increasing international visitation. Their award winning, multiplatform storytelling approach showcases the diversity of people, places, and experiences available to global travelers.
Brand USA works in close partnership with more than 600 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.
The VISIT USA Act, introduced in Congress Wednesday, would restore critical funding to Brand USA—America’s destination marketing organization—as the nation prepares to host a decade of global events including the 2026 FIFA World Cup, America 250 and the 2028 Summer Olympics.
Take a closer look at the newly launched 'America the Beautiful' campaign from Brand USA you can even use it to plan your own trips.
In a bid to restore funding to Brand USA, the nation’s destination marketing organization, ahead of critical world events like the 2026 FIFA World Cup, a bipartisan group in Congress has unveiled the VISIT USA Act on Wednesday, November 19.
We lead the United States’ presence in an increasingly competitive global marketplace, serving as the authoritative voice for U.S. travel experiences by integrating destination promotion with visa and entry policy information for a seamless visitor experience.
The Brand USA’s 2026 New Zealand Expos will give an opportunity for U.S. partners to reach key trade contacts in the New Zealand travel industry...
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